![]() “I can tell people are betting on me,” she says. It’s an idea that already has plenty of backers: Guo raised $8 million to launch Passes at a $50 million valuation from investors including Paris Hilton and Jake Paul in just a few days-before having a company website, pitch deck, or even a name. (Most other platforms keep user data from creators.) “If creators ever wanted to reroute people to another platform, or if they decided they hated Passes, they could reuse ,” says Guo. The creators also would get an unprecedented understanding of who their fans are, says Guo, with subscribers’ emails encrypted in an NFT wallet. Different pricing tiers, which vary by creator, offer different perks: a DJ, for example, could offer top-paying superfans backstage access or a chance to choose a song in their set. Creators would share their content on the platform (for free and behind a paywall) and fans can subscribe through an NFT-based membership. The plan is to host a variety of content creators-including DJs, magicians and fitness instructors-on a platform that’s a blend of clout-tech sites like Patreon, MasterClass, Cameo and Passes’ most famous competitor, OnlyFans. (Her neighbors include David Beckham and Miami hospitality mogul David Grutman.) “ is one of the first platforms out there where creators have fan ownership,” she continues. 1 Party Girl” by the New York Post for the rowdy soirées she throws in her Zaha Hadid-designed apartment building. Her business ventures have made her the 64th richest self-made woman in America, with a $440 million fortune from cofounding artificial intelligence company Scale AI-while her social influence resulted in her being named “ Miami’s No. The 28-year-old Guo, a Forbes 30 Under 30 alumna, lives the life that Anna Delvey dreamed of. “They could be one violation away from being banned from their main income source, and sometimes they don’t even know what they did.” “Creators are genuinely stressed about being banned from platforms,” says Passes founder Lucy Guo in her 5,000-square-foot Miami apartment. ![]() Escape Plan: Sorokin hopes a production company will buy her idea for a celebrity dinner party series, which would allow her to move to a grander apartment.
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